With over two decades of experience in the product design industries, I am a product developer with a solid skill set. Throughout my career, I have successfully created and launched furniture collections that appeal to customers both in Sweden and Asia.My area of expertise includes the proficient use of CAD software. By mastering these powerful tools, I can transform creative visions into professional, detailed drawings and models.This not only enables a smoother production process but also ensures that every aspect of my design is meticulously planned and well-thought-out.My passion for my work is adriving force in my creativity. I am constantly seeking innovative and aesthetically pleasing solutions that are not only beautiful but also sustainable and functional. My overarching goal is to create products that not only follow current trends but also meet the specific needs and desires of my clients. My extensive experience and competence in these areas allow me to offer the following valuable skills:
1. Realizing Customer Visions: I have an excellent ability to understand and transform customer visions in to finished projects. By listening to their needs and preferences, I can create design solutions that exceed their expectations.
2. Adaptability: I am flexible and can tailor my artistic creativity to the client's preferences. This enables me to create unique and personalized design solutions that meet their specific needs and style.
3. Technical Expertise: I have substantial knowledge and experience working with cutting-edgetechnologies in design, including CAD and additive manufacturing. My expertise in these areas allows me to create precise and innovative design models and prototypes.
4. Market Understanding: Through my long career, I have developed a deep understanding of market needs and trends. I can analyze market data and identify successful design concepts that will appeal to and attract customers.
5. Teamwork: I am a structured and collaborative team player who enjoys working withothers. I can effectively collaborate with colleagues, suppliers, and other stakeholders to achieve common goals and deliver high-quality projects.
6. Sustainability: I am passionate about sustainable design and have always aimed to createp roducts with less material usage and reduced environmental impact. My experience in circular design and the use of recyclable materials makes me a conscious and committed designer in the sustainability field.
We embarked with a clear mission: to merge design and technology
into sustainable interior pieces. Our products have positioned us as
pioneers in the world of circular premium furniture, showcasing how
cutting-edge technology can forge a new, disruptive path toward
circularity while addressing global challenges
MITAB is a Swedish furniture manufacturer known for its dedication to functional, sustainable, and high-quality design. Their philosophy revolves around three key principles:
Sustainability – Prioritizing recyclable materials, responsible production, and long-lasting furniture.
Functionality & Durability – Designing furniture that withstands heavy use while maintaining comfort and aesthetic appeal.
Collaborative Innovation – Working closely with designers to create products that push the boundaries of Scandinavian design while remaining true to MITAB’s core values.
As a designer, I have contributed to MITAB’s collection with several products which reflect the brand’s philosophy while adding a unique sculptural quality inspired by art and movement.
I have had the privilege of working with Tenzo, contributing to their design portfolio. Our partnership has focused on creating furniture that aligns with Tenzo's commitment to modern, colorful designs infused with Scandinavian aesthetics.
I collaborated with Target to design furniture collections that blend style, functionality, and mass-market appeal. My Back to College collection was a major success, selling over 100,000 units, demonstrating the power of trend-driven, affordable design.Target’s approach to furniture design is a balance between affordability, style, and accessibility, making it a strong competitor to brands like IKEA and Walmart.
Their strategy focuses on trend-driven, ready-to-assemble (RTA) furniture that appeals to a broad consumer base.
With private labels, seasonal collections, and seamless omnichannel integration, Target continues to make stylish and accessible furniture available to a wide audience.
Sunny Century Furniture, established in 1999, is a professional manufacturer specializing in dining chairs, dining tables, and lounge chairs. With over two decades of experience, the company focuses on creating high-quality restaurant furniture
COSIcom Design Strategy is a method for creating innovative, sustainable, and user-centered design solutions through a combination of COntext, SImplicity, and COMmunication.
The Three Core Elements of COSIcom:
COntext – Understanding users' needs, behaviors, and the environment in which the product will be used. Analyzing trends, the market, and cultural aspects is key.
SImplicity – Designing with clarity, functionality, and minimalism in focus. This involves reducing unnecessary elements and creating intuitive, efficient solutions.
COMmunication – The product should clearly communicate its purpose, material choices, and sustainability aspects, both visually and through the user experience.
The biggest success within the COSIcom Design Strategy was the Jellyfish Chair, which was sold worldwide and became an iconic product. Its unique design and innovative manufacturing method made it highly sought after and frequently copied.
I have collaborated with Index Interfurn to design furniture collections that blend functionality with contemporary aesthetics. My designs focus on innovative, market-driven solutions tailored for large-scale production, ensuring style and accessibility for a global audience.
If you compare Index Interfurn to IKEA, it follows a similar flat-pack and trend-driven model but doesn’t have the same global brand presence. Compared to premium brands like Poliform or Vitra, Index Interfurn is positioned in a more budget-friendly and mass-market segment.
I have collaborated with Marmite to design innovative bathroom products, combining functionality with elegant aesthetics. Leveraging their advanced Mineral Composite technology, my designs reflect a balance of durability, sustainability, and modern style, tailored for a global market.
W.K. Wu Products Inc., established in 1973, has built a reputation as a leading manufacturer and exporter of contemporary lighting and furniture. Their design strategy focuses on combining unique aesthetics with high-quality craftsmanship to meet the demands of a global clientele. Key Elements of W.K. Wu Products Inc.'s Design Strategy:Innovative Product Development: Starting with rice paper lanterns, the company has expanded its offerings to include a full range of table, floor, and pendant lamps, continually introducing new designs that reflect current trends while maintaining functionality. Global Market Adaptation: By understanding diverse market needs, the company tailors its designs to appeal to various cultural aesthetics, ensuring broad international appeal.
I have collaborated with W.K. Wu Products Inc. for over 20 years, designing a wide range of lighting and furniture that blend aesthetics, functionality, and high-quality craftsmanship. My designs align with their commitment to innovation and global market adaptability, creating timeless and trend-driven products for an international audience.
HKT Myllymäki Oy is a Finnish furniture manufacturer renowned for its high-quality household furnishings. The company offers a diverse range of products, including cabinets, media storage units, bookshelves, sideboards, and coffee tables.
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